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Growth Design – Product Psychology Mastery
By Dan Benoni & Louis & Xavier Lavallee
The customer experience doesn’t happen on a screen, it happens… in the mind.
MASTERY The Step-By-Step Framework To Create Better
User Experiences Using Psychology
This course shows you the psychological frameworks to ethically improve any product feature or growth area (activation, retention, monetization).
After you complete this course, you’ll be able to:
- Turn any experience into something valuable for your users
Know where the customer journey fails and how to solve it
- Make smarter (and faster) product decisions
Find better solutions with less trial and errors
- Justify your product decisions
And have the convincing vocabulary to back them up
Here’s what you’ll get:
MODULE 1 Understand User Behaviors
With 3 Proven Mental Models
- How to use storytelling to build user empathy
- How to motivate people to act (while staying ethical)
- What impacts people’s ability (6 elements that drive action)
- Advanced applications of the Psych Framework to better understand user behaviors
MODULE 2 Find The Gaps To Improve Any Experience
Using The B.I.A.S. Framework Growth Design – Product Psychology Mastery
- The B.I.A.S. Framework: 4 fundamental principles of interaction
- How to help people see what’s important
- How people understand what they see
- How to help users get to their goal faster
- How people can remember your product experience as something delightful
- How to reverse engineer your product and understand what’s wrong with any experience
MODULE 3 Create Delightful Moments
Aligned With Your Business Goals Pro-Growth Design – Product Psychology Mastery
- How to find your customer’s most important moments in your experience that will generate your biggest ROI)
- Proven techniques to turn an average experience into a delightful one that people love
- How to re-order the customer journey to maximize overall psych
MODULE 4 Communicate Product Decisions
To Better Rally Your Team & Stakeholders Growth Design – Product Psychology Mastery
- Understand how stakeholders think
- How to communicate solutions and justify your decisions in a simple way
- 5 tactics to help you communicate your decisions based on psychology
- Make better ethical decisions as a team
- How to create humane, ethical, and mindful products
MODULE 5 Create Ethical & Humane Products
Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.
Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.
Ethical test: Evaluate your product using the manipulation matrix.
Get Product Psychology Mastery or the other courses from the same one of these categories: Course, Marketing, Copywriting, Dan Benoni, Louis, Xavier Lavallee, Sales Funnels for free on Cloud Share Network.
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